Owing to his contribution in the field of cinema and society in general, actor @amitabhbachchan has emerged as the country’s most trusted and respected brand, according to a recent report.
The TIARA (Trust, Identify, Attractive, Respect and Appeal) research report on celebrities as human brands, released by the Indian Institute of Human Brands (IIHB), surveyed responses from 60,000 people across 23 cities to assign a score to each celebrity.
Overall, Amitabh Bachchan was voted as India’s most trusted celebrity across geographies with a TIARA score of 88.0. In Bollywood, Akshay Kumar was most trusted celebrity with a score of 86.8. Despite her recent brush with controversy surrounding drug consumption charges, actor Deepika Padukone emerged as the most trusted female celebrity with a 82.8 score.